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Sometimes naming a book is more difficult than actually writing it.
I have been working on a new book covering options on how to dress, equip and prepare for a SHTF defensive role. We Preppers are going to have to carry around a lot of gear if it all breaks down and having a gym bag full of goodies is not the best way to go about it.
Writing a book like this is not as easy as one might think. While I have my personal favorites, many people take a different approach which requires research and some level of testing. Checking with various professionals, reading reviews and searching the internet are all par for the course.
After all that, there is the actual writing part, pictures, artwork and endless cycles of editing and review.
In the middle of all of this, the lawyers get involved. The guys at Kemah and I are very cautious about infringing upon someone else’s work and rights. A strong “do unto others” ethic prevails, so we hire a lawyer to verify we are not stepping on any toes.
We decided on “A Survival Guide to Dress for Success” after many iterations, debates and web searches.
We sent a draft copy off to the legal eagles and proceeded to modify the web site (no easy task), determine how to describe the book and all of the other activity associated with bringing a product to market.
The lawyers came back and recommended we avoid the term “A Survival Guide” as it may infringe on previous work. OK.
We changed it to “A Survivalist’s Guide to Dress for Success”. This was quickly determined to be bad grammar. WHAT NEXT?
Shortly afterward, the legal folks came back and recommended we avoid “Dress for Success” as well. Sigh.
This feedback caused an internal SHTF situation as a passionate debate began over what to call the book. Please keep in mind that any change is not as simple as one might think.
Looking back, you have to laugh at some of the ideas that were bounced around. I thought I would share them with everyone:
· Combat Casual for Comfortable Zombie Fighting
· Shoot, Scoot and Loot – Prepper Attire
· Carry what you need – The Well Dressed Prepper’s Guide
· No Queer Load Gear – Look so bad the looters run away
· Mags, Bags and Rags – Survival Dress Codes
· How to carry a load – without spending one
· Who needs a BOL? Carry it all with you
· Apocalyptic Apparel and the well-dressed Prepper
As you can see, we did keep our limited sense of humor (VERY LIMITED) during the entire process. We finally decided on The TEOTWAWKI Tuxedo because it was unique and really “fit” the book.
Tuxedo is written to help those folks who may be well along with preparations, but have not addressed mobility, load, flexibility and integration of equipment. Flexibility is the key to any system since none of us REALLY know what life will be like in a world where our preparations are no longer preparations – but survival itself.
We all hope you take away a few good pointers or ideas from Tuxedo. So many of its tips and tricks are the simplest things, yet those are what will erode a good plan and a proper mindset when things get ruff. | 
